Ampersand expands offering with creator integrated service

Visit Shots to read the announcement.

Ampersand expands offering with creator integrated service

To meet the agency world’s spiking need for premium short-form programming to fill pipelines for TikTok and YouTube Shorts, Ampersand has launched a “Creator-Integrated” division to service agency and brand clients.  The Creator division is led by Lena Katz who has 12 years of experience in all areas of influencer marketing, Katz started as a lifestyle journalist and content strategist working for brands such as Sony, Yahoo, USA Today, and Zagat. She sees the TikTok creators of today as the future of publishing, brand storytelling, and entertainment.

Visit Shots to read the announcement.